AI Insights · Timothy · October 2021
Top 5 Social Apps on Android in Nigeria: Q3 2021 Performance
In Q3 2021, the top social apps on Android in Nigeria showed varying trends in downloads and active users, with some apps experiencing significant growth.
In the third quarter of 2021, the top 5 social apps on the Android platform in Nigeria displayed diverse performance trends in terms of downloads and active user engagement. Below is an overview of how these apps fared based on data from Sensor Tower.
TikTok Lite - Save Data saw a fluctuating trend in weekly downloads, starting strong with 132K downloads in late June but dropping to about 70K by the end of September. Despite the decline in downloads, weekly active users remained relatively stable, peaking at over 1.8M in mid-September before ending the quarter at approximately 1.79M.
Facebook Lite maintained a consistent level of weekly downloads, averaging around 88K to 115K throughout the quarter. Active users exhibited a steady increase, reaching over 4.19M by the end of September, indicating strong user engagement.
Pi Network experienced a substantial rise in weekly downloads, starting from 25K in late June and soaring to over 211K by the end of September. Active users showed a minor decrease initially but recovered to maintain around 663K towards the quarter's end.
Instagram had a stable download rate, with weekly downloads ranging between 56K and 70K. Revenue fluctuated slightly, peaking at $104 in mid-July. Active users remained robust throughout the quarter, ending with nearly 4.94M in late September.
Instagram Lite also displayed consistent weekly downloads, varying between 41K and 62K. The app saw a steady increase in active users, growing from 172K in late June to 278K by the end of September.
These insights highlight the dynamic nature of user engagement and app performance in Nigeria's social media landscape. For more detailed insights and data, visit Sensor Tower.
